The term 180 has a purpose. It means a 180-degree change in direction from the mindset and approach of most sales professionals. Much of what you will learn in this webinar series goes against the grain of accepted sales norms, but again – there’s purpose behind it.
Over five million U.S. sales professionals send an average of fifty prospect outreaches each day – emails, calls, and LinkedIn messages. The math feels absurd, that’s 300 million outreaches every day.
It’s time for a 180.
As a sales professional, there’s no end to the pressures you feel to perform. The harder it is to connect with prospects, the more volume and automation you deploy. But the more you barrage prospects, the more likely they are to ignore and resist.
Connecting with prospects virtually – with the compounding demands to perform – creates a unique challenge. The adversity isn’t exclusive to you or your ability to engage new prospects, but it negatively affects a prospect’s ability to be objective and open to your invitation.