Dallas Workshop 2019-10-22T16:57:49+00:00
The #1 Barrier
to Sales is Sales

The #1 Barrier

to Sales is Sales

November 13, 2019 | 8:30 AM – 10:30 AM CDT
16633 Dallas Parkway, Addison, TX 75001

This workshop is a two-hour deep dive into the question: “Why has sales become the barrier to making the sale?” What you can do to avoid and change the typical sales conversations that your prospects have grown to expect and dread.

Here’s what you will learn:

  • A mindset shift that empowers you to challenge your prospect as a peer.
  • How to help your prospects become less burdened by loyalties and more objective in their decision process.
  • How to avoid triggering your prospects’ decision biases.
  • How to differentiate yourself through your conversations – by changing them.
  • Why your sales approach is detrimental to making the sale.
  • The difference between a “sales” vs. a “change” conversation.
  • How to build a very different level of trust.

Who should attend – those who experience any of the following:

  • Unsure how your outreach efforts will be received by your network and community. 
  • An exhausting one-sided effort to establish and prove your value.
  • A long vague process that is conveniently described as “building a relationship.”
  • Keeping your “fingers crossed” after each conversation in hopes that you did well.
  • Spending untold effort with “follow-up” communications to try and re-engage the prospects that have gone silent.
  • Labeling the quality of the conversation based on how and if the conversation met your needs.

The concepts covered in this workshop will provide you with a mindset and conversation process that shifts the focus from pitching, proving, presenting, and promising your expertise to a conversation approach that helps you help your prospect objectively assess and debate making a change.  You will significantly improve your conversation skills and you will be on your way to high-performance sales.

Meet the Speaker

Dan Lappin

Professional Business Coach

Dan Lappin is a high-performance sales consultant and coach whose company disrupts conventional sales and conversation standards by teaching advanced skills – debate, objectivity, and creative tension – that replace the typcial sales techniques of persuasion, providing, or promising value. His team of coaches delivers the Lappin180 method to hundreds of clients in 19 major cities from Prague to LA.

With 25 years of sales and sales leadership experience, he has invested 12 years weaving each lesson learned into the fabric of his company, Lappin180.

Dan’s core philosophies are based on two principles – mindset and conversation. He shares with audiences that selling is the barrier to make the sale. Human beings don’t struggle to assess facts, features, and benefits, they struggle to debate and accept the uncertainties and risks of change. The actions conducive to pursuing a sale are in conflict with the action and thinking of helping someone make a change. His message weaves psychology, human nature, and practical experience into his teaching.

November 13, 2019
8:30 – 10:30 AM CT
Dallas, TX

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Are your conversations creating a sales or consultative experience for your prospects?

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Lets Talk

Our role is to help you decide “how” and “if” you’re ready for that next level of performance. We won’t make that decision for you.

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If you are looking to shake free from the sales paralysis that you compete with and in every day, sign up for content that will help you along the way.

sales training program conversation bubble icon

Lets Talk

Our role is to help you decide “how” and “if” you’re ready for that next level of performance. We won’t make that decision for you.

Contact Us

Sign up for our E-Newsletter

If you are looking to shake free from the sales paralysis that you compete with and in every day, sign up for content that will help you along the way.