BREAKING SALES PODCAST

Share This Episode Now!

Episode 28: The Right and Wrong Way to Automate Prospecting

How does outreach automation feel and sound to your prospects? In this 180 Conversation, Dan and Kiley clarify the difference between using automation to leverage and scale your outreach efforts versus deploying it out of laziness. Your prospects can tell when you are simply trying to play the numbers game – the “spray and pray” approach only tarnishes your brand. Why would your prospects invest time in getting to know you – when you invest minimal time in them?

Subscribe to Breaking Sales

Breaking Sales Podcast on Apple Podcasts
Breaking Sales Podcast on Spotify

After You Listen:

DAN LAPPIN

dan lappin

Dan Lappin is a renowned sales disruptor with a simple message – stop selling.  As president and founder of Lappin180, his mission is to challenge status quo sales tactics and revolutionize the sales process entirely.  Dan is a prominent voice advocating for a consultative approach to sales, where pushing, persuading and promising are past tense.  A prolific writer, speaker, and host of the popular Breaking Sales podcast, Dan’s change message resonates with thousands from Prague to Los Angeles.

KILEY SCHMITZ

Kiley Schmitz

Kiley Schmitz is a professional sales coach and runs the Talent Acquisition division at Lappin180, where she identifies and recruits top-performing individuals for client firms.  Her passion for emotional intelligence psychology drives her success in helping organizations solve tough business challenges.   She is a powerful motivator and innovative leader who speaks frequently on the topics of elite mindset development and self-awareness.

If you found this podcast helpful, please share it with others and consider rating it on Apple Podcasts.

We welcome all thoughts, comments, and guest suggestions.

  • This field is for validation purposes and should be left unchanged.