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Episode 61: Before and After: Refining Your Outreach

With email outreach, a few important tweaks can radically transform your results. In this 180 Conversation, Kiley shares the before and after versions of a client’s prospecting email, while Dan breaks down the adjustments to highlight what works and what doesn’t lead to better engagement.

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After You Listen:

DAN LAPPIN

dan lappin

Dan Lappin is a renowned sales disruptor with a simple message – stop selling.  As president and founder of Lappin180, his mission is to challenge status quo sales tactics and revolutionize the sales process entirely.  Dan is a prominent voice advocating for a consultative approach to sales, where pushing, persuading and promising are past tense.  A prolific writer, speaker, and host of the popular Breaking Sales podcast, Dan’s change message resonates with thousands from Prague to Los Angeles.

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