Episode 37: When Buzzwords Are a Buzzkill (4 min)

You can spend hours crafting the perfect sounding sales message, but if the prospect doesn’t understand it, it’s worthless. In this episode, Dan and Kiley talk about the perils of using buzzwords, empty promises, repetition, or language specific to your inner circle in your outreach. You may think you sound well-informed, but the only one you’re impressing is yourself.

After You Listen:

• Bookmark this episode as we build upon this conversation from episode to episode. https://podcasts.apple.com/us/podcast/breaking-sales/id1503234243
• Take this assessment to determine how and where you can improve your sales results: https://www.lappin180.com/assessments
• Connect with Dan Lappin: https://www.linkedin.com/in/lappin180
• Learn more about Lappin180: https://www.lappin180.com/

DAN LAPPIN

Dan Lappin is a renowned sales disruptor with a simple message – stop selling.  As president and founder of Lappin180, his mission is to challenge status quo sales tactics and revolutionize the sales process entirely.  Dan is a prominent voice advocating for a consultative approach to sales, where pushing, persuading and promising are past tense.  A prolific writer, speaker, and host of the popular Breaking Sales podcast, Dan’s change message resonates with thousands from Prague to Los Angeles.