People buy from people they like, right? Not necessarily. People buy from people they trust. When it comes to your prospects, are you more focused on getting them to like you in order to buy from you? Or, are you actually invested in what’s best for them?

You have the opportunity to build trust with every human conversation – sales or not – and trust comes in layers. In this episode, learn to build trust naturally and authentically with your prospects.

After You Listen: