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Episode 39: Are Gift Cards an Effective Outreach Strategy?

When your prospects compare your email outreach to your competitor – outside of your name and company, would they be able to tell the difference? The answer might surprise you. In this episode, Dan and Kiley offer you a glimpse into what prospects experience every day – an inbox saturated with offers for free demos, gift cards, and a pledge to take only 20 minutes of your time. Hint: if you don’t own Starbucks stock – maybe now is a time to buy.

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After You Listen:

DAN LAPPIN

dan lappin

Dan Lappin is a renowned sales disruptor with a simple message – stop selling.  As president and founder of Lappin180, his mission is to challenge status quo sales tactics and revolutionize the sales process entirely.  Dan is a prominent voice advocating for a consultative approach to sales, where pushing, persuading and promising are past tense.  A prolific writer, speaker, and host of the popular Breaking Sales podcast, Dan’s change message resonates with thousands from Prague to Los Angeles.

KILEY SCHMITZ

Kiley Schmitz

Kiley Schmitz is a professional sales coach and runs the Talent Acquisition division at Lappin180, where she identifies and recruits top-performing individuals for client firms.  Her passion for emotional intelligence psychology drives her success in helping organizations solve tough business challenges.   She is a powerful motivator and innovative leader who speaks frequently on the topics of elite mindset development and self-awareness.

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