Episode 39: Are Gift Cards an Effective Outreach Strategy?

When your prospects compare your email outreach to your competitor – outside of your name and company, would they be able to tell the difference? The answer might surprise you. In this episode, Dan and Kiley offer you a glimpse into what prospects experience every day – an inbox saturated with offers for free demos, gift cards, and a pledge to take only 20 minutes of your time. Hint: if you don’t own Starbucks stock – maybe now is a time to buy.

After You Listen:

• Bookmark this episode as we build upon this conversation from episode to episode. https://podcasts.apple.com/us/podcast/breaking-sales/id1503234243
• Take this assessment to determine how and where you can improve your sales results: https://www.lappin180.com/assessments
• Connect with Dan Lappin: https://www.linkedin.com/in/lappin180
• Learn more about Lappin180: https://www.lappin180.com/

DAN LAPPIN

Dan Lappin is a renowned sales disruptor with a simple message – stop selling.  As president and founder of Lappin180, his mission is to challenge status quo sales tactics and revolutionize the sales process entirely.  Dan is a prominent voice advocating for a consultative approach to sales, where pushing, persuading and promising are past tense.  A prolific writer, speaker, and host of the popular Breaking Sales podcast, Dan’s change message resonates with thousands from Prague to Los Angeles.