Episode 41: When Sounding Different Sounds Bad

There’s a fine line between unique and bizarre when it comes to piquing prospect interest. The more your outreach stretches convention, the more you risk alienating your audience. Sending an email or leaving a voicemail that entices the recipient to scream, “That’s me!” is rewarding, but the odds of that happening are slim to nil. Maybe 10%, per the research. So, what impact does unusual outreach have on the remaining 90%? Join Dan and Kiley as they dissect an unconventional approach.

After You Listen:

• Bookmark this episode as we build upon this conversation from episode to episode. https://podcasts.apple.com/us/podcast/breaking-sales/id1503234243
• Take this assessment to determine how and where you can improve your sales results: https://www.lappin180.com/assessments
• Connect with Dan Lappin: https://www.linkedin.com/in/lappin180
• Learn more about Lappin180: https://www.lappin180.com/

DAN LAPPIN

Dan Lappin is a renowned sales disruptor with a simple message – stop selling.  As president and founder of Lappin180, his mission is to challenge status quo sales tactics and revolutionize the sales process entirely.  Dan is a prominent voice advocating for a consultative approach to sales, where pushing, persuading and promising are past tense.  A prolific writer, speaker, and host of the popular Breaking Sales podcast, Dan’s change message resonates with thousands from Prague to Los Angeles.