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Episode 86: This outreach didn’t even have an email signature

No credibility = no meeting. If you’re missing the bare minimums in your outreach (Who are you? Why should they care? Who are you associated with?) then you’re never going to get their time. In this 180 Conversations, Dan and Kiley share an outreach that caused Kiley to simply respond: “You have no credibility”. Listen in to gut-check your own outreach—are you being genuine and helpful, or are you being self-serving?

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After You Listen:


dan lappin

Dan Lappin is a renowned sales disruptor with a simple message – stop selling.  As president and founder of Lappin180, his mission is to challenge status quo sales tactics and revolutionize the sales process entirely.  Dan is a prominent voice advocating for a consultative approach to sales, where pushing, persuading and promising are past tense.  A prolific writer, speaker, and host of the popular Breaking Sales podcast, Dan’s change message resonates with thousands from Prague to Los Angeles.

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