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Snippet 7: Why Reciprocity is Key to Your Outreach (10 min)

Automation is a necessary tool in today’s world, but what happens when it’s used poorly? When it comes to your outreach, automation can destroy one of the necessary components of your relationship with your prospect: reciprocity. In this snippet, we revisit Dan’s conversation on reciprocity with Jeremy Donovan, who was formerly the SVP of Revenue Strategy at the sales engagement platform SalesLoft. If you want to revisit the full-length conversation, scroll back to episode 33.

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dan lappin

Dan Lappin is a renowned sales disruptor with a simple message – stop selling.  As president and founder of Lappin180, his mission is to challenge status quo sales tactics and revolutionize the sales process entirely.  Dan is a prominent voice advocating for a consultative approach to sales, where pushing, persuading and promising are past tense.  A prolific writer, speaker, and host of the popular Breaking Sales podcast, Dan’s change message resonates with thousands from Prague to Los Angeles.

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