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Episode 47: Email Outreach that Builds Trust

Who’s teaching these obnoxious outreach tactics? Lead generation solutions (companies) play on your innate distaste for outreach while appealing to your ego to close more. They make promises of more appointments, qualified selling opportunities, and revenue (wins). They do all the hard work, so you can breeze in to make the close. Yet, when soliciting for their own business, their approach is often desperate and gimmicky. In this episode, Dan and Kiley break down what these so-called professionals do and provide an alternative that builds trust and engages your prospects – intro, purpose, the “give,” and outro.

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After You Listen:


dan lappin

Dan Lappin is a renowned sales disruptor with a simple message – stop selling.  As president and founder of Lappin180, his mission is to challenge status quo sales tactics and revolutionize the sales process entirely.  Dan is a prominent voice advocating for a consultative approach to sales, where pushing, persuading and promising are past tense.  A prolific writer, speaker, and host of the popular Breaking Sales podcast, Dan’s change message resonates with thousands from Prague to Los Angeles.


Kiley Schmitz Professional Business Coach at Lappin 180

Kiley Schmitz is a professional sales coach and runs the Talent Acquisition division at Lappin180, where she identifies and recruits top-performing individuals for client firms.  Her passion for emotional intelligence psychology drives her success in helping organizations solve tough business challenges.   She is a powerful motivator and innovative leader who speaks frequently on the topics of elite mindset development and self-awareness.

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