Episode 47: Email Outreach that Builds Trust

Who’s teaching these obnoxious outreach tactics? Lead generation solutions (companies) play on your innate distaste for outreach while appealing to your ego to close more. They make promises of more appointments, qualified selling opportunities, and revenue (wins). They do all the hard work, so you can breeze in to make the close. Yet, when soliciting for their own business, their approach is often desperate and gimmicky. In this episode, Dan and Kiley break down what these so-called professionals do and provide an alternative that builds trust and engages your prospects – intro, purpose, the “give,” and outro.

After You Listen:

• Bookmark this episode as we build upon this conversation from episode to episode. https://podcasts.apple.com/us/podcast/breaking-sales/id1503234243
• Take this assessment to determine how and where you can improve your sales results: https://www.lappin180.com/assessments
• Connect with Dan Lappin: https://www.linkedin.com/in/lappin180
• Learn more about Lappin180: https://www.lappin180.com/

DAN LAPPIN

Dan Lappin is a renowned sales disruptor with a simple message – stop selling.  As president and founder of Lappin180, his mission is to challenge status quo sales tactics and revolutionize the sales process entirely.  Dan is a prominent voice advocating for a consultative approach to sales, where pushing, persuading and promising are past tense.  A prolific writer, speaker, and host of the popular Breaking Sales podcast, Dan’s change message resonates with thousands from Prague to Los Angeles.