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Episode 49: Take The Urgency Out of Your Outreach

Your competitiveness and drive are valuable sales attributes, but it’s critical to know when and where to use them. Your prospect should never feel them through your outreach frequency. Listen in as Dan and Kiley share an example of how a good, well-intended email approach that initially grabbed the recipient’s attention fell apart because the salesperson pushed too hard and reverted to silly gimmicks.

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After You Listen:

DAN LAPPIN

dan lappin

Dan Lappin is a renowned sales disruptor with a simple message – stop selling.  As president and founder of Lappin180, his mission is to challenge status quo sales tactics and revolutionize the sales process entirely.  Dan is a prominent voice advocating for a consultative approach to sales, where pushing, persuading and promising are past tense.  A prolific writer, speaker, and host of the popular Breaking Sales podcast, Dan’s change message resonates with thousands from Prague to Los Angeles.

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