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Episode 52: How Mindset Delivers with Byron Shultz and Barry Goodrich

In an industry where the average new business sold per year can range from $100K to $200K, two producers (sales professionals) are averaging $600K every year in new sales. Everything about their approach is different, and it’s paying off big with their prospects. Join me as I talk with Barry and Byron from MJ Insurance. They share why mindset is foundational to their success – and how they’ve learned to thrive in uncomfortable tough conversations

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After You Listen:


dan lappin

Dan Lappin is a renowned sales disruptor with a simple message – stop selling.  As president and founder of Lappin180, his mission is to challenge status quo sales tactics and revolutionize the sales process entirely.  Dan is a prominent voice advocating for a consultative approach to sales, where pushing, persuading and promising are past tense.  A prolific writer, speaker, and host of the popular Breaking Sales podcast, Dan’s change message resonates with thousands from Prague to Los Angeles.


Kiley Schmitz

Kiley Schmitz is a professional sales coach and runs the Talent Acquisition division at Lappin180, where she identifies and recruits top-performing individuals for client firms.  Her passion for emotional intelligence psychology drives her success in helping organizations solve tough business challenges.   She is a powerful motivator and innovative leader who speaks frequently on the topics of elite mindset development and self-awareness.

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