Episode 52: How Mindset Delivers with Byron Shultz and Barry Goodrich

In an industry where the average new business sold per year can range from $100K to $200K, two producers (sales professionals) are averaging $600K every year in new sales. Everything about their approach is different, and it’s paying off big with their prospects. Join me as I talk with Barry and Byron from MJ Insurance. They share why mindset is foundational to their success – and how they’ve learned to thrive in uncomfortable tough conversations

After You Listen:

• Bookmark this episode as we build upon this conversation from episode to episode. https://podcasts.apple.com/us/podcast/breaking-sales/id1503234243
• Take this assessment to determine how and where you can improve your sales results: https://www.lappin180.com/assessments
• Connect with Dan Lappin: https://www.linkedin.com/in/lappin180
• Learn more about Lappin180: https://www.lappin180.com/

DAN LAPPIN

Dan Lappin is a renowned sales disruptor with a simple message – stop selling.  As president and founder of Lappin180, his mission is to challenge status quo sales tactics and revolutionize the sales process entirely.  Dan is a prominent voice advocating for a consultative approach to sales, where pushing, persuading and promising are past tense.  A prolific writer, speaker, and host of the popular Breaking Sales podcast, Dan’s change message resonates with thousands from Prague to Los Angeles.